A UK health drink company stocked at Holland & Barrett has been rescued after collapsing into administration.
Deeply Foods, established in 2021, is a UK gut-health brand specialising in prebiotic fibre drinks.
Created by nutritionists, Deeply drinks are designed to boost fibre intake and support gut health.
Deeply Foods products are available on the company's website and from retailers across the UK, including Holland & Barrett and Whole Foods Market.
The prebiotic fibre drinks come in two flavours:
- Spinach and Kiwi
- Carrot and Ginger
Deeply Foods, on its website, said: "90% of us aren't getting enough fibre in our diet.
"Most of us struggle to get anywhere near, with the average person in the UK consuming less than 20g.
"That's why we created Deeply."
Deeply Foods rescued after falling into administration
After five years in business, Deeply Foods entered administration earlier this month.
Paul Ellison and Christopher Errington of KRE Corporate Recovery Limited were appointed joint administrators on November 5, according to The Gazette.
But Deeply has now been rescued in a pre-pack sale, securing the brand's future.
The company will continue under new ownership after being acquired by a family office investor through a deal with administrators.
Majority shareholder, Jonty Shepard, said: "We see enormous potential in the Deeply brand.
"Our priority is to build on the foundations already established, focus on what makes the brand unique and develop the business sustainably for the long term."
The new owners plan to focus on the brand’s core strengths and long-term growth.
Co-founder Mark Tanous will return to an operational role to help guide the brand’s next steps.
He will work closely with the new owners to strengthen Deeply’s market position and support a focused and sustainable growth strategy.
Other UK companies that have closed or entered administration/liquidation in 2026
It has been a tough year for the UK high street, with several retailers entering administration or liquidation and others announcing widespread store closures.
Major high street brands Claire's and Quiz have been forced to close all their remaining stores after falling into administration.
UK fashion retailer Leading Labels is also set to close its remaining 15 stores after falling into liquidation in May.
Whitbread closed all its standalone branded restaurants across the UK last month, affecting five brands:
- Brewers Fayre
- Beefeater
- Bar + Block
- Table Table
- Cookhouse + Pub
However, Queensway Inns and Common Table Group have now taken over 110 of these former Whitbread sites, saving them from closure.
Poundland has filed a notice to appoint administrators, putting the future of its 150 stores and 11,000 employees at risk.
TG Jones and the British Heart Foundation will also be closing around 150 stores each across the UK.
Wynsors World of Shoes is shutting 17 stores across the UK, with closing down sales already underway at several affected branches.
UK entertainment retailer Zavvi has ceased trading after nearly 20 years, having collapsed into administration for a second time.
Australian stationery retailer Typo is also set to pull out of the UK in 2027, closing all its stores and ending online trading.
Other retailers have been forced to close stores this year, including:
- River Island
- Primark
- Revolution
- BrewDog
- Franco Manca
Several UK travel companies have ceased trading or entered administration in 2026, including:
- Regen Central Ltd
- Gold Crest Holidays
- Asiara UK Ltd
- Simply Florida Travel Ltd
- Trav Expert Ltd
- Strachan Travel Ltd
- Travel Bespoke Ltd
- Global Vision International
- Ski Yodl Ltd
- TS Travels Group
- Yourtravelshop.com
- TS Travel Realisations Ltd
- Firefly Holidays
- Fraser Travel Ltd
- Golf Villa Rentals Ltd
- Barnes Worldwide Travel Ltd
- Global Travel Partners
- Wroxham Travel
Wayfairer Travel Limited has also suspended all services "until further notice" as it looks to appoint an administrator.
Meanwhile, four UK airlines have fallen into administration or liquidation:
- Ascend Airways (liquidation)
- EcoJet Airlines (liquidation)
- Zenith Aviation Limited (administration)
- European Cargo (administration)
Meanwhile, UK delivery company Yodel was phased out completely in July after being acquired by InPost.
Iconic fashion brand Nasty Gal has also shut down its website after being sold by Debenhams in a deal worth around £12 million (US$16 million).
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It hasn't all been bad news for the UK high street, with several major brands announcing new store openings for 2026, including Joules, B&M, Aldi, M&S, and Superdrug.
Meanwhile, brands including Evans and Bodycare have returned to the UK high street this year after previously closing all their stores.
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