A Scotch whisky cream liqueur produced in Fife has landed a new deal with Sainsbury’s.
Magnum Scotch Malt Whisky Cream Liqueur, which has a dedicated cream production facility in Kirkcaldy, is now being stocked in more than 20 Sainsbury’s stores across Scotland.
In Fife, the drink is now available at stores in Kirkcaldy and Leven.
Magnum is crafted and bottled in Scotland and combines single malt Scotch whisky with cream.
The company describes it as Scotland’s only Scotch whisky cream liqueur brand, with bottles available to Sainsbury’s customers for £28 for 70cl.
Its Kirkcaldy production facility is capable of producing around 40 bottles a minute using automated technology.
From there, the product is distributed across Scotland and the rest of the UK, as well as overseas to Canada and South Africa.
Lee Schofield, director for Magnum, said: “It’s a really exciting time for Magnum. Not only have we established the brand as Scotland’s only Scotch whisky cream liqueur, but we’ve reinvented the traditional cream liqueur and created an innovative and sustainable solution to how it is packaged and presented.
“By teaming up with Sainsbury’s, we’ve carefully selected key retail outlets to help reach local communities across Scotland.
“Our vision for Magnum is uncompromising and our ambition is straightforward. We craft a premium cream liqueur that contains the finest single malt Scotch whisky and only single malt made right here in Scotland.
“Provenance, premium ingredients and sustainability remains at the heart of everything we do.”
Rather than being sold in a traditional glass bottle, Magnum comes in a reusable and recyclable stainless steel flask, which the company says also helps keep the liqueur chilled without the need for ice.
Scotland’s world champion curling stars Team Mouat have also been named as the official faces of Magnum’s new partnership with Sainsbury’s.
The team includes skipper Bruce Mouat alongside Hammy McMillan, Bobby Lammie and Robin Brydone.
Mr Schofield added: “Team Mouat is an amazing group of guys, who really embody the spirit of our nation.
“As Scotland’s curling world champions, we think they’re the perfect ambassadors to represent the Magnum brand and curling across Scotland, including our new partnership with Sainsbury’s.”
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