Fife will take part in a new sustainable tourism pilot.
It is one of four destinations selected for VisitScotland’s Sustainable Destination Development Project, a year-long scheme supporting long-term, responsible tourism growth.
Caroline Warburton, destination development director at VisitScotland, said: "This exciting pilot reflects our ongoing work with industry and partners to make Scotland a more economically, environmentally, and socially sustainable destination.
"Fife is already showing leadership in this area, through Welcome to Fife’s commitment to the Glasgow Declaration for Responsible Tourism which they signed in 2024."
Fife Council’s Welcome to Fife team will work with VisitScotland and GDS-Movement on an independent assessment of the region’s sustainable growth plans.
Participating destinations will receive tailored guidance, action plans and progress measures.
Hilary Roberts, tourism lead officer for Welcome to Fife, said: "Being chosen to be included in the Sustainable Destination Development Programme has been a huge boost for us to get expert advice and help as to how to best deliver and measure the aims and ambitions of that Climate Action Plan."
The project supports Scotland Outlook 2030, the national tourism strategy, and complements Fife Council’s broader sustainable growth efforts.
It also aligns with the Global Sustainable Tourism Council’s Destination Framework.
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