Fife Sports and Leisure Trust's What's Your Thing? campaign

The What's Your Thing campaign aims to get people moving and involved in physical activity <i>(Image: Fife Sports and Leisure Trust)</i>
The What's Your Thing campaign aims to get people moving and involved in physical activity (Image: Fife Sports and Leisure Trust)
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Fife Sports and Leisure Trust has launched a new campaign to inspire people to get moving and find what motivates them.

The campaign, What’s Your Thing?, promotes physical activity in all its forms, from swimming and running to lifting and stretching.

Emma Walker, CEO of the trust, said: "Whether it’s cycling, rowing, climbing, boxing or walking, or more mindful movement like balancing, meditating or breathing, there truly is something for everyone.

"This campaign is about celebrating the many ways people enjoy being active and reminding our communities that fitness isn’t one-size-fits-all."

The campaign highlights the variety of activities available at trust venues and encourages people to discover what works best for them.

Fraser MacKenzie, head of sales and commercial development, said: "The campaign challenges the idea that fitness has to look a certain way.

"It makes space for everyone, from complete beginners to seasoned athletes, from those returning after a break to those still looking for a routine that works.

"We want people to feel seen, supported and inspired to move in a way that suits them."

The campaign includes an online competition offering a chance to win a free annual Club Membership worth £341.

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