THERE'S a shucking marvellous move to get Cowdenbeath folks in the mood for romance.

Ahead of Valentine's Day, the Morrison's store in the town is selling oysters for 25p each.

The deal is on the back of research that shows that 60 per cent of people have never tasted nature’s most famous aphrodisiac.

Store manager Malcolm Harrower said: “Morrisons is making this exclusive shellfish affordable, offering customers a taste of luxury for the average price of a pack of crisps.

"Half of our British oysters end up being shipped abroad and we thought our customers might like more for themselves.”

Morrisons is pushing the salty mollusc because its own study revealed that 40 per cent of people have never had the opportunity to taste an oyster.

Twelve per cent of respondents would like to try an oyster but are put off by the price.

Another 60 per cent are put off because they think they’ll dislike the taste and 20 per cent don’t know what to do with them.

About the same number of people fear they won’t be able to open the tough shell.

The average cost of an oyster across the UK is £1.59. They'll be available at 25p in Morrisons in Cowdenbeath from today until February 14.

To help first timers know what to do with their oyster, Morrisons’ fishmongers at larger stores with separate fish counters will lead oyster preparation classes. They will also shuck and prepare individual oysters, upon request.

Morrisons nationwide is buying 200,000 oysters – two thirds of the UK’s stock of retail oysters – and the most that has ever been sold in Valentine’s week.

The complete stock of oysters will be sourced from Scotland for the duration of the offer. The shellfish will be available either as a six-pack or as single oysters.

Morrisons has also created a short film capturing customers’ first experiences tasting oysters in-store https://youtu.be/WjwQgqhkjwo.

The film, named ‘First Tastes’, captures the good and bad reactions of customers lucky enough to taste the shellfish in-store.